PUPSTYLE

Originally founded in 2017 by my fellow Dashies Pippa & Bowie, they were a pair of pups from Melbourne, Australia whose humans did what all other humans do when they get their first puppy...

First, they Google'd 'how to look after a puppy'.
Then they hightailed it to the local pet shop to stock up on all the puppy necessities they thought they needed.

It was a disaster. They spent all their hundreds on ugly, uncomfortable, poor quality accessories because they were the only things on offer.

But their humans wanted better, safer options for us that matched their modern style, so they got to work creating their passion that is now known and loved by thousands worldwide.

After an unfortunate tragedy, Pippa & Bowie decided to pass on the reins of Pupstyle...

And that's where I, Peanut, the new Chief Execute Dog came along. In November 2025, PUPSTYLE entered a new chapter when it was acquired by me and my paw-rents. We were long-time admirers and users of the brand, and were drawn to its strong foundations, loyal community, and commitment to quality.

Same values, same love for our fur-babies, and plenty of fresh energy and
passion.